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Setting Client Expectations
In the online advertising and direct response marketing world we are all trying to hit some moving targets and it can become a real challenge especially if the client is not as experienced as we are...
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Microsoft Adds to ADHD and Productivity
I came back from my bike ride today and went on Outlook to check my mail. And low an behold I saw this graphic asking me to connect my Outlook with my social media accounts. While I do like social...
View ArticleCompliance Services in Massachusetts for Businesses
A couple of months ago I got this letter telling me I needed to fill out my corporate minutes and send them in to Compliance Services. Who? Yes Compliance Services looked like they were representing...
View ArticleHow to Take a Simple Idea and Make a Boatload of Money
Some of us remember back to 1970. I was a mere 12 years old. This was only a year after Broadway Joe Namath and the New York Jets won Superbowl III. The NFL was poking along and it needed a boost to...
View ArticleA Few Unwritten Business Rules for Internet Marketing
Unwritten Business Rules for Internet Marketing Disclaimer: In this article are the opinions of one person who has been marketing on the Internet since 1995. There are probably 100’s of other Unwritten...
View ArticleTop 10 Tips for Starting a Small Consulting Business
Top 10 Tips for Starting a Small Consulting Business If you are going to be starting a consulting business we have to assume that you have some experience in a certain area of expertise that people...
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Unique Selling Proposition – Green Business Ideas
I was in the market for a back pack I could use on day hikes or overnight travel. I searched around the internet and I found a company called Moosejaw.com. I might have heard of them before but I...
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Has this Happened to You? A Real Help (Me) Desk
OK so I needed a new business task desk for a spare bedroom. I went to a big box store (no names mentioned because I want to do business with them some day) and I bought what looked like a spartan...
View ArticleGoogle Ad Preferences
Do you ever find yourself surfing the web and keeps seeing the same ad from the website you visited earlier in the same day or the day before? This is known as re-targeting or re-marketing. Basically...
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Too Many Addiction Treatment Centers are Under Capitalized
In our experience too many drug rehabs and addiction treatment centers are undercapitalized. We get a lot of phone calls asking for more admissions and very little resources to make that happen. At...
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